Ministry of Ayush Launches AyushSuraksha Portal
In News
What Happened
Why It Matters
Background
History & Context
What Changed
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BEFORE: Reporting Adverse Drug Reactions (ADRs) for traditional medicines was largely manual, uncoordinated, and decentralized. NOW: Consumers and medical practitioners can report ADRs directly through a unified, centralized digital platform.
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BEFORE: Action against misleading Ayush advertisements relied on delayed complaints to state licensing authorities or bodies like the Advertising Standards Council of India (ASCI). NOW: The portal provides real-time, coordinated tracking of deceptive marketing for swift regulatory action by the central government.
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BEFORE: The Right to Safety regarding traditional medicines lacked an accessible redressal mechanism for the common citizen. NOW: The platform operationalizes consumer protection by linking direct public reporting with regulatory enforcement under the Drugs and Magic Remedies Act.
Prelims Angle
NCERT Connection
Practice Questions
Q1
Correct Statement(s)Which of the following statements is/are correct regarding the regulation of traditional medicines in India? 1. The AyushSuraksha Portal was launched to monitor both misleading advertisements and Adverse Drug Reactions (ADRs) related to traditional medicines. 2. The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 exclusively governs allopathic medicines and does not apply to the Ayush sector.