The Anaemia Mukt Bharat Abhiyaan is a public health programme/scheme launched by the Ministry of Health and Family Welfare (MoHFW) to combat anaemia, a severe public health challenge in India. The initiative's origin lies in the National Nutritional Anaemia Prophylaxis Programme (NNAPP), which began in 1970. It was relaunched and renamed Anaemia Mukt Bharat (AMB) in 2018 as a key component of the POSHAN Abhiyaan (National Nutrition Mission), with an initial target to reduce anaemia prevalence by three percentage points per year between 2018 and 2022.
The programme recently transitioned to the Anaemia Mukt Bharat Abhiyaan with new operational guidelines released on June 29, 2026, replacing the earlier structure. The strategy expanded from a 6x6x6 framework to a 7x7x7 strategy. This change included adding Low Birth Weight (LBW) infants aged 0-6 months as the seventh beneficiary group and the "Eating Right" approach as the seventh intervention. The mechanism also shifted from the T3 approach (Test, Treat, Talk) to the T4 approach (Test, Treat, Talk, and Track), with 'Track' focusing on follow-up and monitoring.
The core mechanism involves Prophylactic Iron and Folic Acid (IFA) Supplementation for six beneficiary groups, Periodic deworming under the National Deworming Day programme, and an Intensified year-round Behavior Change Communication Campaign. It also mandates the provision of IFA-fortified foods in government-funded health programmes. The Abhiyaan is intrinsically linked to the POSHAN Abhiyaan and the National Nutrition Strategy set by NITI Aayog. Furthermore, the government's Rice Fortification Initiative, which supplies fortified rice enriched with iron, folic acid, and vitamin B12 under schemes like the Targeted Public Distribution System (TPDS), supports the Abhiyaan's goals.